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Release Note: Optinify (03 November, 2026)

1. Meta Conversions API Integration

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Send your popup sign-ups straight to Meta and see which ads bring in leads.

Optinify now connects to Meta through the Conversions API. When a shopper signs up through one of your popups, Optinify sends a Lead event to your Meta pixel from our servers. Because these events don't depend on the shopper's browser, ad blockers, cookie restrictions and privacy settings don't stop them, so Meta sees more of the leads your ads bring in. That gives Meta's ad optimization better data to work with, and your campaign reports show results that are closer to what actually happened.

2. Scheduled Email Reports

Merchants can now get a summary of their popup performance by email.

Configuration (Settings > Email reports)

  • Turn report emails on or off.

  • Choose the frequency: Weekly (every Monday) or Monthly (the 1st of each month).

  • Reports are sent at 9:00 AM in the store's time zone.

  • The store's Shopify email address is always a recipient. Up to 4 more recipients can be added, and addresses are checked for valid format and duplicates.

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Report contents

  • Headline metrics: store visitors, popup views, sign-ups and conversion rate.

  • A Top Popups table showing popup, campaign, views, leads and opt-in rate.

  • A "View full report" link that opens the app.

  • Optinify branding, and a footer that explains how to turn reports off.

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No-activity notice

  • If a period has no popup views and no sign-ups, the merchant gets a "No popup activity" email instead of an empty report.

  • This email lists common causes (app embed turned off, no published campaign, trigger rules too narrow) and links to support.

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Improvements

  • Lead page tracking: Popup submissions now record the storefront page URL where the lead signed up.

  • More reliable sync retries: Only syncs in a failed state can be retried manually, and retries are limited to the store that owns the sync. Retrying no longer creates duplicate queue jobs.

  • Faster lead capture: Queueing integration jobs now has a 3-second limit, so a slow or unavailable queue no longer slows down lead submissions.

  • Consistent eligibility checks: Plan and usage-limit checks for integrations now use one shared check.

  • Localization: All new screens and emails are translated into English, German, French and Dutch.

Platform Updates

  • @shopify/shopify-api updated to 14.0.1

  • @shopify/shopify-app-react-router updated to 2.1.0

  • @shopify/polaris-types updated to 2.0.0, and the app now loads the Polaris 2 web components

  • Added nodemailer to send email over SMTP