Changelog

What’s new!

1. New Plinko game: Added a ball-drop experience before lead collection for full-page and lightbox popups. Includes editor preview, saved game progress, and funnel analytics support.
   

   

2. New Skinp template: Added a full-page Black Friday design with two tilted product images, lead collection, reward display, and a floating offer button. It has image positioning controls.
   

   
   

3. New The heal template: Fullpage template with soft blurry touch ideal for cosmetics and skincare shops
   

   
   

4. Dismissible floating buttons: Added a dedicated close control that suppresses the campaign for the remaining browser session. Dismissal applies across A/B variants and synchronizes when another tab becomes active; blocked cookies use a tab-local fallback.
   

   

5. Bug fixes and improvements
   

   1. Smoother popup transitions: Updated full-page and lightbox rendering to prevent empty-backdrop flashes, stale campaign content, and delayed renders appearing after dismissal.

   2. Popup image prefetching: Images begin loading in the background when the floating button becomes visible, reducing image-loading delays when visitors open the offer.

   3. Floating-button styling and accessibility: Improved mobile styling, vertical-button spacing, hover and press feedback, keyboard activation, focus indicators, and reduced-motion support. Editor previews now include the close icon.

   4. Editor control fixes: Corrected disabled and loading-state handling for navigation, undo/redo, and Save & Exit controls.

   5. More reliable floating-button behavior: Buttons hide while a popup is displayed and return after closing through the close button, Escape, backdrop, or a CTA configured to close. Improved coordination between campaigns and pending triggers. 

1. Meta Conversions API Integration

Send your popup sign-ups straight to Meta and see which ads bring in leads.

Optinify now connects to Meta through the Conversions API. When a shopper signs up through one of your popups, Optinify sends a Lead event to your Meta pixel from our servers. Because these events don't depend on the shopper's browser, ad blockers, cookie restrictions and privacy settings don't stop them, so Meta sees more of the leads your ads bring in. That gives Meta's ad optimization better data to work with, and your campaign reports show results that are closer to what actually happened.

2. Scheduled Email Reports

Merchants can now get a summary of their popup performance by email.

Configuration (Settings > Email reports)

• Turn report emails on or off.

• Choose the frequency: Weekly (every Monday) or Monthly (the 1st of each month).

• Reports are sent at 9:00 AM in the store's time zone.

• The store's Shopify email address is always a recipient. Up to 4 more recipients can be added, and addresses are checked for valid format and duplicates.
  

  

Report contents

• Headline metrics: store visitors, popup views, sign-ups and conversion rate.

• A Top Popups table showing popup, campaign, views, leads and opt-in rate.

• A "View full report" link that opens the app.

• Optinify branding, and a footer that explains how to turn reports off.
  

  

No-activity notice

• If a period has no popup views and no sign-ups, the merchant gets a "No popup activity" email instead of an empty report.

• This email lists common causes (app embed turned off, no published campaign, trigger rules too narrow) and links to support.
  

  

Improvements

• Lead page tracking: Popup submissions now record the storefront page URL where the lead signed up.

• More reliable sync retries: Only syncs in a failed state can be retried manually, and retries are limited to the store that owns the sync. Retrying no longer creates duplicate queue jobs.

• Faster lead capture: Queueing integration jobs now has a 3-second limit, so a slow or unavailable queue no longer slows down lead submissions.

• Consistent eligibility checks: Plan and usage-limit checks for integrations now use one shared check.

• Localization: All new screens and emails are translated into English, German, French and Dutch.

Platform Updates

• @shopify/shopify-api updated to 14.0.1

• @shopify/shopify-app-react-router updated to 2.1.0

• @shopify/polaris-types updated to 2.0.0, and the app now loads the Polaris 2 web components

• Added nodemailer to send email over SMTP

6 new (2 full-page templates and 4 lightbox template) templates to target Shopify's top 4 shop categories - 

1. Apparel (27%)
   

   
   

   
   

   
   

2. Home & Garden (12.5%)
   

   
   

   
   

   
   

3. Beauty and fitness (10.9%)
   

   
   

4. Food and drinks (6.9%)
   

   
   

 Check it out on Shopify - Optinify ‑ Email & SMS Popups - Design and run your pop up campaigns in a minute | Shopify App Store